Strategic Zone
When you consider your resources and available time, organizing and evaluating an event can be a challenge. As a result, creating a plan for your event is often low on the priority list. However, creating a working plan along the way can help to overcome this challenge. Join us in this session as we discuss:
- The importance of creating and maintaining a business plan throughout the life of your event
- How to create a plan that captures the most important elements and strategic value of your event
- What to do with the completed plan at the end of your event
As Alan Lakein said, “failing to plan is planning to fail.” Let’s shift the dialogue as we discuss our plans for success!
